I design exemplary digital services that meet the needs of users and help delivery teams make them reality.

Recent projects

Respondent self-service

Office for National Statistics

  • Data analysis, Prototype, User testing

Helping survey respondents solve issues themselves

Grant a further valuation


  • Research, Interviews, Customer journey map

Bringing further valuations into the remortgage journey

Send landfill data

Environment Agency

  • Data analysis, User journey flow, Prototype, User testing

Digitising a service traditionally fulfilled by paper

About me

I cut my teeth as a web designer in London designing the portal for easyInternet cafes that cropped up around the world in the early 2000’s. I then spent 13 years at the British Medical Journal (BMJ) leading a team of designers creating services to meet the development needs of health professionals. The focus on evidence based knowledge in clinical health played an integral part in my completing a Masters in Interaction Design where I took a deep dive into the evidence basis of iconography.

In 2013 I moved away from the capital to Bath where I am currently a UX contractor. I've applied my design skills to the publishing, finance and health industries but I thrive in designing government services. I have a solid, practical understanding of the GDS framework and it matches my way of working.

I maintain a strong user centred design philosophy and have gained insights into how business requirements impact the user experience. Navigating constraints such as legacy systems and technical debt are challenges I’m accustomed to.

I believe the key to success is maintaining good relationships with co-workers. Respecting the work of your fellow researchers, developers, designers, project owners and leadership teams oils the wheels of the delivery process and I’m lucky to have worked with colleagues who believe the same.